Learn MoreSchedule a DemoAPI StatusContact SupportRhetorik WebsiteGet Started
Release Notes
Start typing to search…
Back to All

September 2025 Release Notes

October 7th, 2025 by Jim Longo

Dear Colleague,

Thank you for your patience this month. Due to the addition of a new field in profiles we needed to reprocess our complete data set. It’s a massive under-taking that involves touching billions of records, but we got it done.

Current Data Release We released updates to the Rhetorik360 core data Friday, October 3, 2025. Snowflake Share customers can access the current updates for Profiles, Contacts, Companies, Office and Technographics. R360 App and Portal customers will have access Tuesday of this week.

Developments We heard from customers that the company name provided on the social profile (raw company) name would be helpful for their analysis, and we have added it to our profiles.

As of this release you will find the name provided with the profile, or raw, company name in your profile search results in the resume section when you retrieve a profile (resume_data.experiences.raw_company_name).We will be adding this field as search criteria in our APIs in the coming months.

Tagging a contact phone as a mobile number is a much in demand enhancement has made significant progress this month. Look for the new tags in the next schedule release at the end of this month.

R360 App – we continue to make improvements behind the scenes to improve the performance of the application.

Data Enhancements You should notice several significant improvements we have made to our data linkages, phone types, email coverage, and tagging, this release. We are still assessing all the changes, but here are few of the more noticeable highlights:

Profiles:

  • Phone coverage improved by 60%, with over 135k profiles now containing phone numbers
  • Email coverage for profiles has increased by 31%, or 30M. We now have 125M profiles with one or more mails
  • Tagging has improved across profiles (resume_data) tags increasing over 25%.

Contacts

  • Grew to over 84M this month, a 38% increase
  • Company linkages within contacts improve by 37%

Companies- Domain coverage increased 6.4% to 24.5M Web URLs

Offices - Company ID linkages increased by 2.3M to 298M

Technographics – Premium technology intelligence coverage continues to grow, with another 12M detected technologies being added this month.

Issues

Data - We did identify one bug as a result of the reprocessing that impacted Office Address data data block negatively. The team will be investigating that this week and we will look to improve those numbers in the next publication run, if not sooner.

Unrelated to reprocessing, isers reported a small number of profiles with duplicate Profile IDs cropped up. We have eliminated the duplicates and addressed the issue.

Kind Regards,

Jim Longo